Media Writing for AI

As AI reshapes how people discover information, evaluate organizations and make decisions, earned media is taking on a new role in reputation and demand generation. What we write for the media is no longer just about reaching reporters and readers. It can also influence how organizations appear in AI-generated search results, recommendations and responses.

Media Writing for AI is an interactive virtual discussion designed to explore how PR professionals can adapt their earned media strategies for the age of AI. The session will feature real-world use cases, practical examples and a strategy discussion focused on how AI and large language models (LLMs) are changing the relationship between media coverage, search visibility, reputation and audience engagement. 

Join ready to share how your team is currently using AI (or how you hope to use it) and participate in a collaborative strategy session focused on turning emerging AI opportunities into practical PR strategies.

Featured Speaker: Oscar Duran
Oscar Duran brings 12 years of experience across marketing, social media, public relations and communications, working with organizations ranging from small businesses to Fortune 500 companies. His experience spans strategic communications, digital engagement and helping organizations navigate an increasingly complex media and technology landscape.