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Is the APR Worth It? Why This Credential Still Matters (Even With the Price Increase)
Posted on Apr. 3, 2026 / Subscribe 0
If you're 5+ years into your career and feeling like you've hit a plateau, the APR might be the push you need.
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We (and AI) Did It: Storytelling Is Great Again!
Posted on Mar. 4, 2026 / Subscribe 0
The future is unwritten when it comes to AI’s impact on our jobs and our responsibilities, but it’s clear what we – and brands say – has never been more important.
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2026 PR Trends Every Communicator Should Be Watching
Posted on Jan. 29, 2026 / Subscribe 0
The PR landscape is entering a major period of transformation in 2026, shaped by rapid shifts in technology, shrinking newsrooms, and rising expectations for measurable impact. These trends are reshaping how communicators build visibility and trust.
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PR is Important Now More than Ever in the Age of AI
Posted on Nov. 3, 2025 / Subscribe 0
Large Language Models (LLMs) don’t take money for placement. Instead, they rely on press coverage, expert quotes, Wikipedia, and academic sources. This means traditional PR and thought leadership matter more than ever.
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From “You've Got Mail” to “You’ve Got Prompts”
Posted on Aug. 1, 2025 / Subscribe 0
In my research I’ve learned how generative AI combined with interpersonal skills can prepare PR students for success after graduation in a few different ways.
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So Why Enter the Cleveland Rocks Awards Competition?
Posted on Jun. 12, 2025 / Subscribe 0
The 23rd annual PRSA Cleveland Rocks Awards open nominations for excellence in communications have now opened. But why should you, your company/organization enter?
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Tips to Increase Media Pitch Success
Posted on Jun. 2, 2025 / Subscribe 0
As we experience the rise of alternative media outlets such as Substack and podcasts, it’s essential to look for ways to evolve your pitches as journalists’ preferences shift with the changing media landscape.
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Why APR? Reflections on the process three years after passing
Posted on Apr. 15, 2025 / Subscribe 0
In my experience, the process was long, but the benefits I gained far outweighed the costs.
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Navigating the Evolving Media Landscape
Posted on Mar. 17, 2025 / Subscribe 0
The media landscape is undergoing a shift, reshaping how public relations professionals connect with audiences and tell compelling stories.
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Celebrating Betsy Plank: A Trailblazer in Public Relations
Posted on Mar. 3, 2025 / Subscribe 0
During Women's History Month, we honor Betsy Plank, a visionary leader who revolutionized the public relations field.
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