Meeting/Event Information
The Dark Side of AI: Ensuring Ethical AI Practices in Public Relations
Title: The Dark Side of AI: Ensuring Ethical AI Practices in Public Relations
Date: September 14 at noon EST
Location: Webinar
Cost:
- Non-members: $10
- Cleveland/Akron Members: Free
- East Central District PRSA Chapter Members: Free
- Students: Free
Panelists:
- Andrea Gils, Marketing Director at JacobsEye Marketing Agency; member of PRSA Board of Directors
- Heidi Modarelli-Frank, APR, Chief Relations Officer, Marcus Thomas LLC; former Cleveland PRSA President
- Cayce Myers, Professor and Director of Graduate Studies, Public Relations and Advertising Division, School of Communication at Virginia Tech; member of PRSA Board of Directors
- Linda Staley, APR, Fellow PRSA, Corporate Communication Manager, Carilion Clinic; member of PRSA’s Board of Ethics and Professional Standards
Moderator:
- Michele E. Ewing, APR, Fellow PRSA, Professor, Kent State University; member of PRSA’s Board of Ethics and Professional Standards
As the adoption of artificial intelligence (AI) becomes more prevalent in public relations practice, ethical considerations come to the forefront. While AI has the potential to streamline various aspects of public relations, human oversight is essential to addressing potential ethical challenges. Some ethical considerations include misinformation, disinformation, bias, lack of transparency, privacy issues, information security, and negative social consequences.
In this webinar, public relations educators, professionals, and students will learn about using AI responsibly and in harmony with sound ethical communication strategies. The discussion will explore:
- integrating AI in public relations practices, such as chatbots, content generation, data analysis, and media monitoring, and mitigating potential ethical implications.
- effectively communicating the use of AI in public relations to maintain trust and prevent misunderstandings.
- using the PRSA Code of Ethics and other resources to guide ethical decision-making processes and behavior for AI-driven public relations practice.
Join Greater Cleveland and Akron Area PRSA for this conversation. Participants with the APR credential earn 0.5 renewal CEUs for this program. Learn more about Accreditation at www.praccreditation.org.
